Why social media is important

The theme of social media has always managed to enthrall me. More so now, when i am actively involved in devising marketing strategies and ensuring their proper implementation on social & digital media. Needless to say, there has been a boom in social media in contemporary times and the platform is gaining increasing significance. There are various social media platforms including LinkedIn, Twitter, Facebook, and YouTube and organizations today need to take cognizance of them and optimize their use for enhanced business performance.

The various ways in which social media can help businesses include:

• Business News: Social Media platforms such as LinkedIn & Twitter are an important source of business to stay abreast of the latest developments such as new product/ service launches. These days communicating via Twitter is a lot more useful as companies get responses, good or bad, quite instantaneously and also provides them the opportunity to work on their shortcomings & formulate appropriate business strategies.

• Social Selling: LinkedIn, the most powerful professional network, when leveraged efficiently, assists in expanding business network, gathering sales leads, indulge in business discussions and perhaps land a business deal.

• YouTube: Through the medium of YouTube, we can upload videos featuring engaging content on top-level conferences, meetings and discussions & consequently, enhance credibility and engagement.